Mystery Shopping Essay Example | Topics and Well Written Essays - 4000 words

Mystery Shopping - Essay Example However to evaluate the service from a customer point of view is the critical factor that most organizations are faced with. There are different types of research methods and techniques to evaluate customer service and mystery shopping and it can be regarded as the significant tool used by modern businesses to measure the quality of the service or to collect particular information about product or service. It is a highly detailed shopping program and it will help managers to make sure that the particular brand experience is protected or not. Therefore managers have identified that effective service delivery will direct particular organization on profitable growth and lead to sustainable gains in the market. Moment of truth is a main element in a customer delivery process and managers will concentrate in depth of different moment of truth that get only one chance to make a good first impression about a particular product or a service. There are important features in service delivery process - the roles of product; place; process and physical atmosphere, and then there each element of the service delivery process is recognized as a significant factor in customer service experience. Further it evaluates whether the brand promise is delivered along with meeting customer expectations. Thus mystery shopping considered as a main management tool to measure the customer perspective and performance of the current products and service which is mainly affecting to customer loyalty and the satisfaction (Schmidt, 2007).When the marketing mix - price, product, place, promotion and by extension people, process and physical evidence - is considered against the current level of market concentration rati os there are a lot of opportunities in the market. For instance the existing brand loyalties might curtail the degree of freedom enjoyed by each seller. In such situations mystery marketing efforts don't help much. This development has a very significant impact on the organization's marketing goals too. 1.1. Purpose of the study or research aims To establish correlations and regressions, if any, among and between the above mentioned variables such as the mystery shopping programs and customer satisfaction as determined by organizational environment: cleanliness, speed of service, store appearance, grooming, friendly environment and greeting and so on . To identify and emphasize the existence, if any, of such mystery shopping programs related initiatives and policies and customer satisfaction, thus focusing attention on an otherwise often neglected aspect of customer satisfaction related compulsions. To delineate the existing correlations between mystery shopping programs and customer satisfaction against the backdrop of an ever growing complexity and diversity in theoretical and conceptual spheres of the modern business environment. To arrive at particular as against broader conclusions on the strategic importance of mystery shopping programs in the organization's own operational environment within the defined limits. 1.1. Hypothesis or thesis statementThe hypothesis or thesis statement of this paper rests on the testing of the primacy and the immediacy of a broader cross section of theoretical and

Edit the essay Example | Topics and Well Written Essays - 1000 words

Edit the - Essay Example Adolescent girls today face a lot of confusion on dating and relationships, which was not experienced by young women in earlier generations. The older women today when they were growing up not allowed involving themselves in any sexual activity as it was taboo in most of the communities for girls to associate with boys at that tender age. This was advantageous to the girls since they eased away from the confusion about dating and pre-marital sex, which is now the biggest source of frustration for the teenagers. The teen girls disclosed that after their bodies have changed and have started to mature, they do experience the desire for affection toward men. As a result most of them engage in premature relationships where they end up being hurt since they usually lead to break-ups. Others end up being pregnant and they find a lot of frustration about the state of their bodies, which they never expected. Since at this age they do not have adequate education on sexuality and are not prepar ed psychologically, physically and financially to have a baby, they end up being depressed. The consequences of this is abortions and babies being born and thrown away or even sold to people with bad motives. All these problems of relationships and sexuality make it difficult for the young girls to maneuver smoothly through this stage of adolescence .Some of the immature adolescence have ended up in the hands of wrong people. Such wrong people have done evil things to them, like cold murder, robbing and even raping them. Such cases been reported in many instances, people like criminals have taken advantages for them luring them with cheap gifts and ends up doing to them all those evils. In the past, young women tended to move from childhood to adulthood directly, and marriage, done at an early age, this acted as the turning point. After marriage, the woman adopted all adult responsibilities and would start her household immediately. The situation today has

Successful mariage Assignment Example | Topics and Well Written Essays - 2500 words

Successful mariage - Assignment Example We may not say long sentences to one another and may only say short responses to questions when we talk, but that does not mean that what we are doing does not show love. Someone can say all kinds of beautiful thing to another person but in the end what matters most is what they do and how they behave. My parents had special ways in which to communicate. Some of my mother’s words were very harsh to my father and she sometimes criticized him. If other people heard her they thought it was meant to be cruel. When I got older I realized and knew that he knew that she said critical things to him because she was showing him that she cared. If she had not cared, she would not have said anything. He was always amused by what she said and never angry with her because he knew that when she said things that were critical, she was saying over and over that she loved him. Many people show disrespect by speaking about their partners. Communication is not only about what is said or done between two people. Communication happens to a partner when it is spoken to another person outside of the marriage as well. When a person speaks poorly about their partner to their friends, treats their spouse poorly in front of others, or dismisses them as if they are not intelligent or important, they disrespect their spouse and communicate to them that they are not valued. Too often people will complain about their spouse to others, but this is part of how people communicate their love or lack of love. Speaking or acting badly about their spouse in public places them to the side and they do not feel near as important. Communications is very important because without giving each other signs and symbols of a partnership, then the marriage becomes two people who are isolated. This is a very important point for my marriage. My husband and I came from Iran so without good communications between us, life in this country would have been difficult. I have made sure that we have always been

Wireless Technology Assignment Example | Topics and Well Written Essays - 1000 words

Wireless Technology - Assignment Example According to Gattiker (2004), this is done by designing special software’s that can detect and connect the network fields from any corner of the world. This has enabled different industries to connect with their corresponding industries from other parts of the world. For instance, the various sectors under which wireless technology has been implemented are the financial information and services, healthcare applications and services, as well as, Education and community empowerment (Gattiker, 2004). In this case, the main focus will be on the impact of wireless technology in education and financial industries. Education and financial industry have seized this opportunity and expanded access and service delivery to students and customers respectively. Over the years, advancements of wireless technology in these industries have been immense. In education sector, wireless technology covers diverse areas of learning experiences such as access to information, teacher’s organizational tools, teaching whether inside and outside the classroom, as well as, assessment applications (Gattiker, 2004). There are various strategies that have been put in place to facilitate the advancement of wireless technology in this sector. The first one is installation of free Wi-Fi networks all learning institution with the aim of encouraging their students to have with them tablets, smart phones and laptops which are Wi-Fi enabled. The second one is that governments from all over the world have also taken measures to either provide tablet computers for free or sell at subsidize cost to students. For example, in Texas and Michigan the government has established mega computer laboratories, as well as, subsidizing the cost of laptops and tablets for students. The third one is encouraging the use of net books in schools as another alternative for hardcopy books. Net books are more efficient because they can access many free websites. They are also quite flexible, such that, students in all levels can easily use them. The use of these net books helps in diversifying the learner’s educational opportunities and learning experiences (Moore & Library of Congress, 2006). The four one is the fact that more publishers and writing companies have launched e-textbooks where students are able to upload and download contents, as well as, links where they can view videos, images and tutorials. Lastly, Mobile e-learning is also another great advancement in the education sector. Software and web designers have expanded their research and have been able to come with useful applications that have pro ved effective in disseminating knowledge anywhere in the world. Currently, people are able to have classes while traveling or in another lecture room and in another country different from the lecture’s. Researchers have also been able to devise methods of learning where learners can creatively engage their minds in recalling information, enhancing understanding, synthesizing, analyzing and evaluating critically all the information accessible to them on their mobile phones, tablets and laptops. For instance, educational games available online (Gratton, 2007). The use of wireless technology in schools is taking shape very fast and still poses great potential in the future. Powered by its ability to provide information anywhere without extra cables or adaptors, wireless technology has the ability to change around tables in the education sector. Greater student improvement is designed to take shape, improve efficiency in data communications and flexibility in implementation of te chnology in the curriculum. However, these advancements have not progressed without certain challenges, drawbacks, as well as,